The heart and soul of every business is well, Marketing – that is to say that obviously no matter how good or groundbreaking the products or services of a company may be, it is of no use if the people for who those products and services are intended (target market segment) know nothing about their Continue Reading…
Tag: Market Segment
why business use digital marketing
The short answer to the question as to why so many businesses are using Digital Marketing is that ‘companies need to be where their clients are’. A more detailed explanation of online marketing for business comes down to the field of … Channel Marketing and that of Market Segmentation Channel Marketing can be conveniently split Continue Reading…
b2b and b2c marketing on the internet
When dealing with how appropriate the internet is for developing strategies for either Business to Business or Business to Consumer we at Capid Houser like to go back to the basics of the basic strategy of the company. Let’s assume that a company is selling it products and services mainly in a Business To Business Continue Reading…