In today’s digitally enabled world, it is wise for businesses to make use of multiple marketing tactics and channels through which to reach [in terms of lead generation] and stay connected with their customers.
SMS and Email marketing are two powerful communication channels that can be used for customer outreach as it enables companies to get to and remain “top of mind aware” with customers and the aforementioned new leads.
SMS And Email Marketing
Marketing professionals have a need to keep up to date and to have a good grasp regarding the different strategies that can be executed to get the very best out of SMS and Email marketing. This is effected by leveraging SMS text automation and connecting this with personalized emails and messages leading to the building of customer relationships.
In terms of connecting business development with digital marketing, customer outreach is now more important than ever. This aspect of marketing development is in fact crucial to be understood as the benefits of using SMS and email marketing to reach out to customers will provide organisations with a competitive advantage.
By combining these two marketing communication methods, companies will be able to increase customer engagement as well as drive repeat purchases through running customer loyalty programmes that customers can be easily reminded of through their mobile phones that most of us tend to carry around all of the time; these methods do in fact work to improve customer satisfaction that is associated with the company’s brand and with its products and services that are sold into the marketplace.
SMS Marketing Communications
Continuing on from the points made above,
SMS messages are an effective way to provide
customers with timely news and other information
that concern the business operations,
or this text message marketing communication method
can be used to provide updates relating to
the business or maybe to notify them of special offers
[if they have a customer
loyalty programme in place].
SMS messages do have a high open rate as well as faster delivery times, in addition to this they have higher response rates when compared to emails which in this day and age makes this form of marcomms simpler for businesses to contact their customers directly without having to worry about long waits for replies or other issues that can occur when using traditional communication channels such as phone calls or physical mailing.
Some of the power of SMS works hand in hand with email marketing as it can be used to remind customers to check their email. As texts are delivered direct to the user’s device there is less risk of spam filters limiting access as well as improved security.
Email marketing works with texting as another efficient option for companies looking to connect with their audience on a larger scale as well as using a more strategic approach based on customer segmentation, these will be generated based on user preferences and other interests.
Multi Channel Marketing
Using these methodologies digital marketing agency type of strategies will allow
marketing professionals to tailor each and every message that is sent
out so that it resonates the best based on the individual recipient.
This creates better opportunities for further engagement as clients
move through a well defined digital marketing funnel after
initial contact has been made either by asking
clients to send a code to a mobile phone
number or opting into a email subscriber lists.
Adding to that which we are able to accomplish above, using email analytics allows businesses to track the performance of each campaigns which will help them to refine the execution of their marketing strategy execution, this will deliver valuable insights regarding just how successful outreach campaigns performed in terms of reaching desired goals related to product sales or the number of leads that have been generated.
To continue to build on the above, using SMS and Email marketing platforms together will provide marketing professionals with a variety of automation tools so that businesses can more readily easily manage large volumes of incoming questions and other inquiries from customers.
Combine SMS and Email Channel Marketing
These automated [chatbot sequences] triggers & notifications help to reduce manual work as they automatically send out follow up messages as and when they are needed & they provide preloaded responses based on specific questions quickly without taking too much time away from any staff members.
Within any company there will be daily tasks that need to be taken care of. Therefore SMS based chatbots that are integrated within websites will allow visitors; while unassisted to find information that they need immediately.
We touched on customer satisfaction above and incorporating these technologies into organisations will serve to increase the overall satisfaction levels significantly. As we bring this discussion to a conclusion, understanding some of the many benefits when it comes to leveraging SMS & Email marketing technologies will prove invaluable for business growth.
Many modern day businesses so look to capitalize on some of the newest forms of client communication mediums efficiently and cost effectively. This helps to gain greater traction among existing clients as well as lead generation subject alike, overall working with these methods strategically will increase brand equity and awareness as well as building reputation and reviews positive experience ratings.
As we have discussed above, SMS and email outreach programmes working hand in hand are powerful tools that can be used to reach out to customers quickly and easily. This is due to the fact that they offer excellent opportunities when it comes to personalization, automation, segmentation as well as being able to scale programmes. Unlocking the power of these marketing communication channels to target larger audiences and to serve them up with improved customer experiences.
By incorporating SMS text messages and email marketing into any organisation’s outbound & outreach strategy, allows business development professionals to effectively engage more customers in meaningful conversations that in turn leads to more sales as well as increased customer loyalty.
