Digital Marketing Makeover
Capid Houser’s Digital Marketing Makeover service offering is a comprehensive hands off [meaning that the company or client that we are working with has no need to lift a finger in terms of the implementation of the search engine and social media marketing strategy execution] service that will be designed and delivered with the objective of providing a Business / Brand / Brand / Products and Services a kick start within the Internet Marketing channel. From a top level persepective there are two main fundamentals to the service offering. The first aspect of the service consists of the full setup of the business’ Social Media profile across all major networks including custom graphics design, content creating, syndication and posting.
Content Based Search Engine Marketing
To drive traffic to the company’s website which is [ought to be] the main face of the organisation on the internet [& also to the main blog and associated social profiles] an initial Search Engine Marketing Content creation plan will be devised and executed.
This will include the setup of various internet content identities which are built on identified internet portals that by default already have high quantities of traffic.
In addition to this, relevant content creation, linking and posting on an ongoing basis [billed monthly in advance] which is the basis of content based marketing that is designed to bring visibility to any business within the search engines and on the internet in general.
Strategic Social Media Marketing
The Social Media Marketing aspect of this digital marketing agency in Bristol service will work across chosen social networking channels in order to raise the profile [and brand equity] of the company by joining in with existing conversations that relate to the market sector of the company and its associated produts and services as well as initiating new topics related to the movements and goings on within the marketplace that the organisation happens to be operating within.
Digital Marketing Business Development
Let’s consider some of the items within the top level business strategy that need to be accomplished via having a presence on the internet such as Building the Equity of the Brand and that of Digital Lead Generation.
With the Digital Marketing Makeover process development and execution we focus on that of brand awareness and brand associations.
We can determine who the leaders and influencers are within a particular market sector and share their content, follow them and connect with them – these associations ties into raising the awareness of our brand with a view of ultimately shining a light on our products and services offerings into the marketplace.
Consistent content education of the marketplace and bringing customers into the marketing funnel via search engine and social marketing leads to revenue generation.
Basic
$Price On Application
The perfect combination of entry level Search Engine Marketing based around 3 keywords along with Twitter, Facebook & Video Marketing – perfect for businesses with little to no existing online presence in a medium competitive local market. Initial local business setup among the top local business categories and data aggregators plus month-on-month rich media citation building to increase business information consistency.
Plus
$Price On Application
For businesses looking to stamp their authority within the local marketplace with 5 targeted keywords, Google Map pack inclusion, methodology-based solutions, local schema implementation, natural link building, & 2 additional citations per month along with expansive analysis based Social Media Marketing content syndication & publication, influencer connection & engagement. Site Assessment Report, On-Page Report, Monthly Executive Summary Reporting.
Professional
$Price On Application
Ideal for businesses looking to maximize their online sales [countrywide & internationally] in addition to their local revenue generation or, do not have actual physical locations. This service offering provides on-page and off-page optimization (through a mix of blog outreach, magazine submissions, backlink diversification, and other rank building activities). When combined with ‘analysis based’ daily social media marketing this will have a major impact on any business’ operations.
Enterprise
$Price On Application
This Enterprise structured Competitive package is geared for aggressive SEO [targeting some 50 keywords] campaigns utilizing extensive on-page optimization & diverse off-page link building activities. Execution includes a highly diverse month-on-month off-page submissions & outreach including video creation, PDF submissions, etc. Coupled with extensive social media outreach strategies, this will take any business’ Digital Marketing footprint to another level.
Digital Marketing Campaign Execution Parameters
Each of the services mentioned above will be fully implemented through the various execution phases which include, graphics creation, video creation as well as written content in its various forms such as blogging, article, web2.0 sites which all work together to bring visibility to the main company website. With that said, the list given below sets out to inform clients of the vast range of tools tht we use in order to build and execute strategic digital marketing campaigns.
Minimum Recommended Campaign Length
Complete Website Analysis
Competitor Analysis
Market Sector Keyword Analysis
Video Marketing Setup
Product / Service Promo Video
Graphics / Image Marketing Setup
Daily Tweeting
Follow Influencers
Unfollow Non Return Followers
Product/Service Promotional Tweet
Competitor Analysis
Market Sector Twitter Analysis
Modify Time Of Day To Tweet Based On Analysis
Facebook Market Sector Daily Posting
Facebook Time Of Day Modification Based On Analysis
Facebook Product/Service Promo Posting
Facebook Daily Market Sector Paid Advertising
Email Marketing Server Setup
Email Autoresponder Sequence Creation
Build Email Database
Search Engine Marketing
Keywords Target
Citations
On Page Optimisation
Schema
Google Maps Pack
Natural Link Building
Blog Outreach
Magazine Submissions
Backlink Diversification
Aggressive SEO
Extensive On Page Optimisation
PDF Submission
Why Do We Focus On Google ?
The Search Engine Optimization approaches that we at Capid Houser follow adhere to Google’s recommendations and specifications. It is a fact that in today’s internet enabled world more and more peop0le are turning to the social media and the search engines in particular to look for products and services.
Facebook Marketing
Custom Facebook cover design and account setup, daily posting and content syndication for a full 30 days of industry specific news and events. Use of main video created for Youtube to be used and a main marketing vehicle to bring customers to your page and main website.
Micro Blogging
Twitter account setup along with appropriate handle to represent your business and custom designed graphics. 30 days of industry specific content syndication [posting] to your Twitter account with analysis to effect the best times of day to post. Initial following of a minimum of 100 industry leaders over the 30 day period.
Establishment Of A Social Media Business Footprint
It is absolutely imperative to establish a digital marketing footprint that relates to the company its brand, products and services. The creation of a social media presence that serves to promote the business such takes ongoing analysis, connection with thought leaders, content syndication and sharing along with the establishment of the voice of the business in the market place in order to connect with key customer market segments.
We will produce one master video of around 60 seconds in length, The video will represent your product or service and use a custom written script and make use of a professional voiceover artist. This will be added to your Youtube account along with all of the appropriate graphics and header images.
We constantly state that Digital Marketing is indeed a marketing channel with many sub channels which includes routes to communicate with customers such as Video Marketing, Email Marketing, Search Engine Marketing, Social Media, Blogging and other mediums that present themselves as marketing channels due the internet connectivity that computers, mobile phones, tablets and smart devices give us.
It is with this in mind that our Digital Marketing Makeover service offering was created in order to take all of the hard work of internet marketing analysis, content creation creation and publication, accounts setup, keyword analysis and more out of the hand of the busy company personnel.
The Digital Marketing Makeover service is designed to promote and build the equity of the brand, attract customers into the marketing funnel and build a marketing database which through the business processes that are in place will lead to sales and revenue generation.
Full setup and optimisation of your Pinterest account. We will configure Three [3] boards and add a minimum of Five [5] pins within each board complete with website links, hashtags and appropriate references. Each pin will be custom designed for your business and contain website URLs and branding.
Marketing your business on the internet is a task intensive and time consuming set of activities that are to be executed on a daily basis. Taking this on within your business could mean that your business ends up only working on this task and is deflected from working on the core competency of the business. We at Capid Houser are here to act as your Search Engine Marketing Strategy department so get in touch now so that we can get started to enhance your online presence using the social media networks.
Competitive SEO is a much more potent SEO package for businesses with more competitive niches. Compared to our other marketing offerings, our Competitive SEO packages have more keywords, much more content, a more diverse content portfolio, and more rankbuilding activities.
Full setup and optimisation of your Pinterest account. We will configure Three [3] boards and add a minimum of Five [5] pins within each board complete with website links, hashtags and appropriate references. Each pin will be custom designed for your business and contain website URLs and branding.
Like other reputable Digital Marketing companies, rankings are primarily influenced by various Search Algorithms and are impossible to completely predict. Our methodology leverages as many of the proven search keyword metrics for your company’s advantage & visibility.
Recommended periods are given above to see positive results in a campaign. Ranking speeds depends on over 200 metrics and how many are inherently present from the outset; no 6-month period will pass where no positive results are met; significant traffic increases can be seen in 60 days.
