The short answer to the question as to why so many businesses are using Digital Marketing is that ‘companies need to be where their clients are’. A more detailed explanation of online marketing for business comes down to the field of … Channel Marketing and that of Market Segmentation Channel Marketing can be conveniently split Continue Reading…
Category: digital marketing agency
seo outsourcing company uk
Having a website is now taken as a standard part of a company’s marketing strategy and the task of making sure that the business website is found in the major search engines of the world, i.e. Google, Yahoo & Bing also is something that should always be on the list of things that must be Continue Reading…
seo for business websites
There is now no argument for most business owners whether or not they need to have a website to showcase their products or services to the world in general and specifically to their desired end user target market. Having a website that looks good and that represents the company is of course necessary and website Continue Reading…
digital marketing strategies for business

Digital Marketing Strategies need to be developed and implemented for many millions of companies so that they can bring in new leads that are using the internet so that they can turn them fee paying customers in due course. The question of which technology tools of the internet [from the digital marketing suite of tools] Continue Reading…
digital marketing consulting for business
We at Capid Houser execute digital marketing programs for clients after we have consulted with them on their go to market strategy and have an understand of their … Ideal Client Profile Target Market Segments Operating Market Categories. It is only after we have an in depth understanding of the more ‘standard or some say Continue Reading…
b2b and b2c marketing on the internet
When dealing with how appropriate the internet is for developing strategies for either Business to Business or Business to Consumer we at Capid Houser like to go back to the basics of the basic strategy of the company. Let’s assume that a company is selling it products and services mainly in a Business To Business Continue Reading…
using the internet as a marketing channel for business promotion
We discuss the topic of Channel Marketing from a business’ digital advertising, marketing and other outreach campaigns with a focus on the promotional aspect of search engine and social media marketing all while bearing in mind that this form of promoting and advertising a business fits into the Channel Marketing aspect of a company’s business Continue Reading…